Morgan Wallen has turned a moment of meme-worthy internet fodder into a savvy business move. After walking off stage during his Saturday Night Live appearance on March 29, Wallen posted a photo on his Instagram Stories from a private jet, along with the phrase “Get me to God’s country.” While rumors swirled that Wallen was unhappy with the show, sources quickly clarified that there was no ill will between him and SNL. Regardless, the phrase caught fire on social media, quickly becoming a viral meme.

Seeing an opportunity, Wallen has now embraced the moment and launched merchandise emblazoned with the phrase. Fans can grab hats and shirts featuring “Get me to God’s country” for $45 each, available on his website. It’s a clever move that capitalizes on the meme’s momentum, turning a potentially awkward situation into a profitable one.

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